Dictionary

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autoresponder

A program that can send automatic replies to people who send emails to a particular email address.

 

bounced message

See: delivery status notification

 

blacklist

A list of domains or IP addresses of e-mailers suspected of sending spam.

 

CAPTCHA

An image containing a numerical or alphabetic code that can normally only be read and interpreted by a human. It is used to verify a form or other log in on a website to prevent computers from spamming the form.

 

delivery status notification

A notification you receive anytime the SMTP server cannot deliver an email message to its intended recipient. Common causes include invalid email addresses and the recipients exceeding maximum inbox size.

 

DNS

A computer program running on a web server, translating domain names into IP addresses. See also: IP address

 

email client

A program used to send, receive, store and view e-mail.

 

email program

See: email client

 

follow-up

An activity that continues something that has already begun or that repeats something that has already been done. In this context, a message that is sent after the initial contact with a customer.

 

hosting company

A company that uses a web server to provide storage space for many web sites.

 

IP address

The numeric address of a computer that is in the format used on the Internet.

 

ISP (Internet Service Provider)

A company that provides access to the Internet for their customers.

 

mail merge

The process by which information (e.g. names and addresses) from a mailing list is inserted into a message template to produce multiple personalized copies.

 

mailing list

A list of email addresses to which messages are sent.

 

opt-in

An email subscription practice that occurs when a user requests to be added to a mailing list list by submitting their email address.

 

opt-out

The process by which a subscriber to your e-mail list chooses to no longer receive information and/or advertisements from your company or organization.

 

parsing

Parsing is the act whereby input text is scanned and filtered into structured form. In case of FollowUpExpert the test is broken up using parsing rules into pieces of text that are extracted from a message and can be used in subsequent messages (e.g. the reply to an incoming message).

 

POP3

A standard protocol used to retrieve e-mail stored on a mail server.

 

POP3 account

An email account accessible via the popular POP3 protocol.

 

SMTP

A standard protocol used to send messages over the Internet.

 

SMTP server

A program that forwards Internet e-mail messages using the SMTP protocol See also: SMTP

 

subscribe

To become of a member of a mailing list. See: opt-in

 

subscriber

Someone who subscribed to a mailing list. See: opt-in

 

text extraction

See: parsing

 

unsubscribe

To opt-out from a mailing list. See: opt-out

 

whitelist

A list of machines that are always automatically allowed to send mail to the protected addresses, regardless of the message content.



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