Mailing Lists

A mailing list contains a list of people who subscribed to receive information from you; they may be your customers, they may be your prospects or simply people who expressed interest in what you have to say.

You can create a new mailing list by clicking the "New" button on the main window's toolbar, and clicking "Mailing List / Follow-up Machine".

A mailing list contains email addresses, names and additional information about each subscriber (for instance, the name of city they are from, their phone number, and so on). But how those email addresses get into the list in the first place? There are several ways you can make it happen.

You can add them manually one-by-one; this can take a while if you are adding a large number of addresses (see Adding New Subscribers). An easier way to quickly add lots of addresses is by importing them from a text file (see Importing Subscribers). Finally, people may subscribe by sending an opt-in message (see Handling Opt-In Requests) or by filling out a sign-up form on your website (see Working with Web Forms and Text Extraction).