Prospect/Recipient Data Fields

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Data fields that describe the prospect that is to receive the message is probably the most important group of data fields you will use. Here are the common fields:

•	“To-First-Name” – recipient’s first name.

•	“To-Last-Name” – recipient’s last name.

•	“To-Name” – recipient’s full name.

•	“To-Email” – recipient’s email address.

If you are using the Professional Edition you can also use custom (user-defined) data fields (see Prospect Custom Fields to find out more) in messages sent to your prospects.

Note: If you are creating a broadcast (see Sending a Broadcast to Prospects), custom fields cannot be selected through the “Insert Data Field” window. The window does not list them. To use a custom data field, surround its name with $(...). For example, to use a data field named “Field0”, type in:

$(Field0)

anywhere in the message. When sending to more than one autoresponder make sure that the data field name is valid for all the autoresponders.