Subscriber/Recipient Data Fields

Top Previous Next

Data fields that describe the recipients are arguably the most important group of data fields you will use. Here are the common fields:

•	$(To-First-Name) – recipient’s first name.

•	$(To-Last-Name) – recipient’s last name.

•	$(To-Name) – recipient’s full name.

•	$(To-Email) – recipient’s email address.

There are also fields that get replaced with the headers of the opt-in (subscribe) request the subscriber sent in order to subscribe to the mailing list:

•	$(Opt-In-All-Headers)

•	$(Opt-In-Basic-Headers)

•	$(Opt-In-Received-Headers)

Each of these fields renders a slightly different version of the headers. The $(Opt-In-Basic-Headers) field is the simplest of the three. Example:

From: joe@somedomain.xxx

To: list@mydomain.xxx

Date: Tue, 17 Jun 2008 14:09:17 -0700

Subject: SUBSCRIBE

If you are using FollowUpExpert Business edition or better, you can also use custom (user-defined) data fields (see Subscriber Custom Fields to find out more).

If you are creating a message to subscribers (see Tutorial: Sending Newsletter), you will not see your custom fields listed on the “Insert Data Field” window. The window only shows built-in fields. To use a custom data field, surround its name with $(...). For example, to use a data field named “Field0”, type $(Field0) anywhere in the message.

Note: When sending to more than one mailing list, make sure that the names of the fields you use are valid for all the mailing lists.