There are many ways in which you can use this kind of email service. You can create both commercial and non-commercial mailing lists.

Create a support forum. Telephone support is both expensive and inconvenient both for you and for your customers. Most of the problems with telephone support are time-related. Perfect support, according to your customers, should be 24/7 and free. Running a support mailing list can be. Plus, unlike the telephone support, you customers can control their time spent using the support; they can take a break at any time, have a cup of coffee and get back when it’s best suitable for them. With another person on the phone it’s not exactly that easy.

It’s also easier for your support staff. They can respond to questions when it’s most convenient. The quality of the support is also higher because they simply have more time to research the answer; they can talk to development team to make the answers as in-depth as it’s necessary and so on.

On top of that, running a mailing list helps you develop a community among your customers. This happens due to the interactive nature of the medium. The users can help each other, share experience and provide you with continuous feedback so you can improve your product.

Along with supporting your products, promote your brand name. Running a company-sponsored discussion forum is a great way of building mark-awareness among your potential customers.

If you're not into commercialism, you can also benefit. Create a discussion forum to give a chance to a people that share the same interest or hobby to "meet", share their knowledge and make friends with people from all over the world.

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