Every subscriber record has 64 custom fields you can use apart from email address field and the name field.
To use the email address field, put $(To-Email) anywhere in the message you are creating.
To use the name field, put $(To-Name). To get just the first name, put $(To-First-Name).
More details about those fields can be found here.
Custom fields on the other hand can either be renamed enabling you to create names such as "Phone", "Country" etc. or you can use the default names.
To rename the fields, please follow these steps:
- Double-click the icon representing the email service.
- Go to "Subscribers" tab.
- Double-click a subscriber or click "Add" to create a new one.
- Click "Edit fields".
- Double click a field and edit its name.
- Click "OK".
- Click "OK".
- Click "Cancel" to close the "Subscriber Properties" dialog box.
You can then access the fields in messages sent to subscribers by using the $() syntax, e.g. $(Phone) to access field you named Phone.
The default names of custom fields are Field0, Field1 ... Field63 and you can access them in the messages by using $(Field0) $(Field1)... $(Field63) syntax.