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 Features
»    Quick setup, very easy to use
»    Three built-in wizards: newsletter mailing list, discussion list and autoresponder
»    No banners or "sponsor ads"
»    No monthly fee
»    Fully personalized messages
»    Fully automatic operation
»    Send text or HTML e-mail messages
»    Connect to any number of POP3 servers
»    Built-in SMTP server
»    Very fast parallel sending engine
»    Automatic handling of invalid addresses
»    Import email addresses from a file
»    Use any kind of attachments
»    Simple integration with web forms
»    Looping protection
»    Optionally strip binary attachments for virus protection
»    Up to 64 custom fields per subscriber record
»    Easily customizable
»    Fully customizable HTML and text digests
»    Moderated discussion lists
»    Double opt-in
»    Add user-defined headers and footers to the messages
»    SMS support
»    Run as NT service
»    Support for regular expressions
»    Support for backup/restore

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 Useful resources
Read articles about marketing using email...Knowledge BaseOnline documentation...
Double opt-in

Both discussion and newsletter mailing lists offer double-opt in; this means that the user must send an email with a request to add her to the mailing list but she wil not be added to the database immediately. Instead the software will send a confirmation message. The user must hit "Reply" to be added to the mailing list.



Add user-defined headers and footers to the messages